Yarning

Conference

Designer: Iris Pham

Dates: January 7 to March 4, 2025

Deliverables: Logo, Business Card, Guideline Manual, Poster, Banners, Booklet, Lanyard, and Merchandise

Materials: Printed Mockups and Yarn Strap

Instructor: Judy Armstrong

Overview

Project 1: Branding Logo and Guideline Manual

For this project, I was tasked to design a full brand identity for a fictional conference of our choice. It included a logo, a business card, and a brand guideline manual to ensure consistency between different materials. My conference is called Yarning. The main topics explore different yarn techniques, and how to turn yarn into sustainable hobbies. To highlight the conference theme, my logo is a yarn skein with three strokes in melon colour, creating the 'Y' letter. Yarning is also a slang for 'chatting' or 'a long story', so the yarn ball is also an abstracted speech bubble. The business card uses the primary brand colour, with the soft wave motif and yarn strands to tie back to the visual identity.

Project 2: Conference Materials

The second project goal is to develop more communications and promotional materials from the visual system created in Project 1. The deliverables consist of a folded poster, banners, lanyard, conference booklet, stickers, and textiles. To utilize and expand the visual identity, I incorporate more elements of yarn such as yarn textures, and handmade parts with more colours to depict the fun and friendly tone of this conference. For some applications like stickers and banners, I use more specialized illustrations and puns, which the conference attendees will understand and appreciate, to effectively promote the conference to the target audience.