Get Home Safe
Social Campaign
Designer: Iris Pham
Dates: September 3 to October 31, 2024
Deliverables: Poster, Billboard, Public Art Installation,
Social Media Advertisements, Digital Website
Materials: Printed and Digital Mockups
Instructor: Judy Armstrong
Overview
Project 1: Social Design Campaign
For this project, we are required to choose a topic and design a social campaign for it. The purpose of this project is for us to research and identify the problem, working on a visual medium to educate and change people's behaviour toward that issue. The topic I chose for this project is safety on public transit at night, specifically in the Edmonton area. I want to introduce some assistance and tools that ETS offers, and some actions that public transit riders can take to ensure their safety while travelling on the ETS. I utilized the high contrast of dark, cool-toned and bright, warm-toned colours to grab the audience's attention. The illustrative elements were objects related to the ETS system and the interior of a night train/bus in cool-toned colours to depict the night transit atmosphere.
Project 2: Promotion Website
This is a continuation and extension of the previous project, to provide more information for the audience and encourage them to act for better change. We are required to deliver two layouts for different devices: desktop and phone, as well as the interactive element and work on an infographic about the topic. I reserved the colour palette from the print deliverables, but brightened the dark blue to make it more vibrant. Moreover, I worked on some interactive elements for the infographic to enhance the user experience.
Campaign Poster Mockup
Process and Finished Mockups
Website Walkthrough
Previous Project